customer-discovery

Run a structured user-research / customer-discovery pass to de-risk an idea BEFORE building. Turns a raw problem, target user, or half-formed idea into a riskiest-assumptions map, ICP/segments, a non-leading (Mom-Test) interview guide, a discovery-call script, a synthesis template (validated vs. invalidated), and a go/refine/kill call. Trigger on: 'customer discovery', 'user research', 'validate this idea', 'validate my startup idea', 'who should I talk to', 'who are my users', 'interview questions', 'is this a real problem', 'de-risk this idea', 'problem validation', 'JTBD', 'jobs to be done', 'problem-solution fit', 'should I build this', 'talk to customers', 'ICP', 'target user'. Use proactively whenever someone has an idea they haven't validated with real people — even if they jump to features, steer them to discovery first. This is the FRONT of the idea→launch pipeline, before idea critique (mega-eval), building, or launch copy.